Abstract:
The aim of this research was to investigate the factors influencing young women’s
experiences in the choice and use of panties at the University of Cape Coast. A
total of 217 respondents were conveniently sampled for the study. A questionnaire
was used to collect the data from the respondents and data was descriptively
analyzed. The result of the study revealed that Ghana young women have
knowledge on the uses and functions of the different types of panties. Also, it was
revealed that the comfort style of panties was noted to perform all the uses and
functions of panties, except for sexual pleasure, for which thongs, string and tanga
were preferred. The leading physical factor that influences their choice of panties
was comfort with less attention towards fashion and brand. Also, with regards to
the psychological factors, respondents’ interest, confidence, comfort and feelings
were highly rated. Moreover, the leading socio-economic factor that influenced
respondents’ choice of panties was occasion for which the pantie was worn.
Lastly, it was revealed that panties in the Ghanaian market are not comfortable,
wear out easily, spreads infections, cause itches, stains easily, show through
outerwear and is not absorbent. It was recommended that erotic beading and
embroidery works should be done on the comfort pantie to meet all demands.
