• Sustainable Supply Chain Management Practices and Performance of Food Processing Firms in Selected Metropolises in Ghana 

  Aseidu, Alfred (University of Cape Coast, 2022)

  The study investigated the effects of sustainable supply chain management practices comprising green, lean, inventory and supply management on sustainable performance by relying on the systems theory and theory of ...
• Determinants of Internal Audit Quality in Metropolitan, Municipal and District Assemblies in Central Region 

  Bentsiefi, Ekua Suakyewaa (University of Cape Coast, 2021-08)

  The motivation for the study was the infractions cited by the Auditor General in the audit report of Metropolitan, Municipal and District Assemblies (MMDAs) from 2014 to 2018 as well as the Auditor General’s Report on ...
• Effects of Labelling Attributes of Packaged Products on Consumer’s Choice in the Cape Coast Metropolis 

  Lamptey, Emmanuel Odartei (University of Cape Coast, 2018-11)

  The purpose of the study was to assess the effects of labelling attributes of market products on consumer’s choice in the Cape Coast Metropolis. Data were collected from 123 consumers and shopkeepers/shop owners in the ...
• Brand Orientation, Brand Identity and Brand Performance of Small and Medium Enterprises in Ghana 

  Osei, Daniel Yeboah (University of Cape Coast, 2021-12)

  This study explores the relationships between brand orientation and the brand performance of SMEs in Ghana. It further looked at the mediating role of brand identity on the relationship between brand orientation and brand ...
• Supply Chain Quality Management Practices and Competitive Advantage of Food Processing Firms in Ghana: the Moderating Role of Innovation 

  Buer, Selorm Buertey (University of Cape Coast, 2022-06)

  ABSTRACT Over the years, firms in the food processing sector have heavily relied on internal quality management approaches as a measure of quality performance, but these approaches were limited to the boundaries of ...
• Social Media Advertising and Marketing Performance of Small and Medium Enterprises in Tema Metropolis, Ghana 

  Amosah, Edith Esi (University of Cape Coast, 2021-06)

  The study was carried out to assess the effect of social media advertising on the marketing performance of small and medium sized enterprises [SMEs]. The study was conducted in the Tema metropolis, in the Greater Region ...
• Electronic Banking Adoption Among Smes Banking With Gcb Bank Limited: Evidence From Accra Metropolis 

  Sam, Ato Kwamina (University of Cape Coast, 2022-04)

  ABSTRACT Small and medium-sized businesses (SMEs) in Ghana are adopting e-banking due to its ability to significantly reduce information search and transaction expenses, making business operations more efficient with ...
• Service Quality, Customer Satisfaction and Customer Loyalty at Twifo-praso District Health Insurance Scheme 

  Aggrey, Edward Baiden (University of Cape Coast, 2020-03)

  ABSTRACT This study sought to assess the effect of service quality on customer loyalty at Twifo-Praso District Health Insurance Scheme in the Central Region of Ghana. It also assessed whether state of customer ...
• Supply Chain Collaboration, Innovation and Performance of Private Healthcare Organisations Supply Chain Collaboration, Innovation and Performance of Private Healthcare Organisations 

  Afreh, Patience Akua (University of Cape Coast, 2021-12)

  The aim of this research is to examine the mediating effect of supply chain innovation on supply chain collaboration and private healthcare performance. An explanatory research design was adopted and was supported by the ...
• Institutional Pressures and Sustainable Performance Of Ghana’s Food and Beverage Manufacturing Firms: The Mediating Role of Sustainability Culture 

  Appiah, Michael (University of Cape Coast, 2022-04)

  ABSTRACT In recent years, business stakeholders have been worried about Ghana's food and beverage firms' operational quality and presence owing to unsustainable practices such as high greenhouse gas emissions, an ...
• Sustainable Supply Chain Management Practices in the Upstream Oil and Gas Industry: Drivers and Performance Outcomes 

  Mensah, Isaac (University of Cape Coast, 2022-11)

  Considering the increased importance of social consequences, economic advantages, and safeguarding the nature, sustainable supply chain management has emerged as theme relevant to corporate managers, researchers and policy ...
• Effect of Supply Chain Uncertainty on the Performance Of Poultry Firms in Dormaa Ahenkro Municipality, Ghana: the Moderating Role of Supply Risk Management 

  Bonsu-bandoh, Bernard (University of Cape Coast, 2022-06)

  ABSTRACT Supply chain uncertainty associated with global supply chain management has created a discourse among practitioners and academics. This event is evident in the businesses as supply chain management uncertainties ...
• Relationship Marketing, Brand Image and Customer Retention in Grocery Retail Enterprises in Cape Coast Metropolis 

  Antwi, Eunice (University of Cape Coast, 2021-09)

  The study examined the influence of relationship marketing on customer retention among grocery retail enterprises in the Cape Coast Metropolis through the mediating role of brand image. Specifically, three research objectives ...
• Perception of Consumers on Impact of Sales Promotions on Firm Performance 

  Issahaku, Baba (University of Cape Coast, 2021-06)

  ABSTRACT Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. The purpose of this study was to investigate the perception of consumers on impact of sales promotions ...
• Supply Chain Transparency and Firm Performance in Ghana: the Role of Institutional Quality 

  Attatsi, Prince Bright (University of Cape Coast, 2022-06)

  ABSTRACT This study investigates supply chain transparency (SCT) and firm performance in Ghana: the role of institutional quality, focusing on agri-food processing firms. The study relied on the positivists’ research ...
• Relationship Marketing, Brand Image and Customer Retention in Grocery Retail Enterprises in Cape Coast Metropolis 

  Antwi, Eunice (University of Cape Coast, 2021-09)

  The study examined the influence of relationship marketing on customer retention among grocery retail enterprises in the Cape Coast Metropolis through the mediating role of brand image. Specifically, three research objectives ...
• Influence of Gender on Family Purchase Decisions: a Study of Households in Nalerigu Community 

  Amos, Walibe (University of Cape Coast, 2021-06)

  ABSTRACT Gender denotes the social roles and expectations, as well as the traits, aptitudes, and behaviors acquired over time. This study aimed at determining the extent to which gender influences family buying decisions ...
• Menstrual Hygiene Management Practices Among Adolescent Girls in the Kassena Nankana East Municipality 

  Dery, Joseph Sobie (University of Cape Coast, 2022-10)

  Adolescent girls may enter into menarche without any basic information about menstruation. This can make it challenging for them to efficiently manage their periods. It can also result in low confidence levels and deny ...
• Influence Of Customer Care On Customer Satisfaction: A Study Of Clients Of Atl Fm 

  Donkor, Jonathan (University of Cape Coast, 2021-07)

  The study sought to examine the influence customer care elements have on customer satisfaction at ATL FM. The study employed a quantitative research approach using explorative factor analysis in assessing customer care ...
• Sustainable Procurement Practices and Operational Performance of Manufacturing Firms in Ghana 

  Fiati, Helen Mawuena (UCC, 2019-09)

  Sustainable procurement has become an important agenda for governments and organisations across the globe. Governments in quest of demonstrating sustainable development in reaction to the Sustainable Development goals (Goal ...

• Sustainable Supply Chain Management Practices and Performance of Food Processing Firms in Selected Metropolises in Ghana 

  Aseidu, Alfred (University of Cape Coast, 2022)

  The study investigated the effects of sustainable supply chain management practices comprising green, lean, inventory and supply management on sustainable performance by relying on the systems theory and theory of ...
• Determinants of Internal Audit Quality in Metropolitan, Municipal and District Assemblies in Central Region 

  Bentsiefi, Ekua Suakyewaa (University of Cape Coast, 2021-08)

  The motivation for the study was the infractions cited by the Auditor General in the audit report of Metropolitan, Municipal and District Assemblies (MMDAs) from 2014 to 2018 as well as the Auditor General’s Report on ...
• Effects of Labelling Attributes of Packaged Products on Consumer’s Choice in the Cape Coast Metropolis 

  Lamptey, Emmanuel Odartei (University of Cape Coast, 2018-11)

  The purpose of the study was to assess the effects of labelling attributes of market products on consumer’s choice in the Cape Coast Metropolis. Data were collected from 123 consumers and shopkeepers/shop owners in the ...
• Brand Orientation, Brand Identity and Brand Performance of Small and Medium Enterprises in Ghana 

  Osei, Daniel Yeboah (University of Cape Coast, 2021-12)

  This study explores the relationships between brand orientation and the brand performance of SMEs in Ghana. It further looked at the mediating role of brand identity on the relationship between brand orientation and brand ...
• Supply Chain Quality Management Practices and Competitive Advantage of Food Processing Firms in Ghana: the Moderating Role of Innovation 

  Buer, Selorm Buertey (University of Cape Coast, 2022-06)

  ABSTRACT Over the years, firms in the food processing sector have heavily relied on internal quality management approaches as a measure of quality performance, but these approaches were limited to the boundaries of ...
• Social Media Advertising and Marketing Performance of Small and Medium Enterprises in Tema Metropolis, Ghana 

  Amosah, Edith Esi (University of Cape Coast, 2021-06)

  The study was carried out to assess the effect of social media advertising on the marketing performance of small and medium sized enterprises [SMEs]. The study was conducted in the Tema metropolis, in the Greater Region ...
• Electronic Banking Adoption Among Smes Banking With Gcb Bank Limited: Evidence From Accra Metropolis 

  Sam, Ato Kwamina (University of Cape Coast, 2022-04)

  ABSTRACT Small and medium-sized businesses (SMEs) in Ghana are adopting e-banking due to its ability to significantly reduce information search and transaction expenses, making business operations more efficient with ...
• Service Quality, Customer Satisfaction and Customer Loyalty at Twifo-praso District Health Insurance Scheme 

  Aggrey, Edward Baiden (University of Cape Coast, 2020-03)

  ABSTRACT This study sought to assess the effect of service quality on customer loyalty at Twifo-Praso District Health Insurance Scheme in the Central Region of Ghana. It also assessed whether state of customer ...
• Supply Chain Collaboration, Innovation and Performance of Private Healthcare Organisations Supply Chain Collaboration, Innovation and Performance of Private Healthcare Organisations 

  Afreh, Patience Akua (University of Cape Coast, 2021-12)

  The aim of this research is to examine the mediating effect of supply chain innovation on supply chain collaboration and private healthcare performance. An explanatory research design was adopted and was supported by the ...
• Institutional Pressures and Sustainable Performance Of Ghana’s Food and Beverage Manufacturing Firms: The Mediating Role of Sustainability Culture 

  Appiah, Michael (University of Cape Coast, 2022-04)

  ABSTRACT In recent years, business stakeholders have been worried about Ghana's food and beverage firms' operational quality and presence owing to unsustainable practices such as high greenhouse gas emissions, an ...
• Sustainable Supply Chain Management Practices in the Upstream Oil and Gas Industry: Drivers and Performance Outcomes 

  Mensah, Isaac (University of Cape Coast, 2022-11)

  Considering the increased importance of social consequences, economic advantages, and safeguarding the nature, sustainable supply chain management has emerged as theme relevant to corporate managers, researchers and policy ...
• Effect of Supply Chain Uncertainty on the Performance Of Poultry Firms in Dormaa Ahenkro Municipality, Ghana: the Moderating Role of Supply Risk Management 

  Bonsu-bandoh, Bernard (University of Cape Coast, 2022-06)

  ABSTRACT Supply chain uncertainty associated with global supply chain management has created a discourse among practitioners and academics. This event is evident in the businesses as supply chain management uncertainties ...
• Relationship Marketing, Brand Image and Customer Retention in Grocery Retail Enterprises in Cape Coast Metropolis 

  Antwi, Eunice (University of Cape Coast, 2021-09)

  The study examined the influence of relationship marketing on customer retention among grocery retail enterprises in the Cape Coast Metropolis through the mediating role of brand image. Specifically, three research objectives ...
• Perception of Consumers on Impact of Sales Promotions on Firm Performance 

  Issahaku, Baba (University of Cape Coast, 2021-06)

  ABSTRACT Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. The purpose of this study was to investigate the perception of consumers on impact of sales promotions ...
• Supply Chain Transparency and Firm Performance in Ghana: the Role of Institutional Quality 

  Attatsi, Prince Bright (University of Cape Coast, 2022-06)

  ABSTRACT This study investigates supply chain transparency (SCT) and firm performance in Ghana: the role of institutional quality, focusing on agri-food processing firms. The study relied on the positivists’ research ...
• Relationship Marketing, Brand Image and Customer Retention in Grocery Retail Enterprises in Cape Coast Metropolis 

  Antwi, Eunice (University of Cape Coast, 2021-09)

  The study examined the influence of relationship marketing on customer retention among grocery retail enterprises in the Cape Coast Metropolis through the mediating role of brand image. Specifically, three research objectives ...
• Influence of Gender on Family Purchase Decisions: a Study of Households in Nalerigu Community 

  Amos, Walibe (University of Cape Coast, 2021-06)

  ABSTRACT Gender denotes the social roles and expectations, as well as the traits, aptitudes, and behaviors acquired over time. This study aimed at determining the extent to which gender influences family buying decisions ...
• Menstrual Hygiene Management Practices Among Adolescent Girls in the Kassena Nankana East Municipality 

  Dery, Joseph Sobie (University of Cape Coast, 2022-10)

  Adolescent girls may enter into menarche without any basic information about menstruation. This can make it challenging for them to efficiently manage their periods. It can also result in low confidence levels and deny ...
• Influence Of Customer Care On Customer Satisfaction: A Study Of Clients Of Atl Fm 

  Donkor, Jonathan (University of Cape Coast, 2021-07)

  The study sought to examine the influence customer care elements have on customer satisfaction at ATL FM. The study employed a quantitative research approach using explorative factor analysis in assessing customer care ...
• Sustainable Procurement Practices and Operational Performance of Manufacturing Firms in Ghana 

  Fiati, Helen Mawuena (UCC, 2019-09)

  Sustainable procurement has become an important agenda for governments and organisations across the globe. Governments in quest of demonstrating sustainable development in reaction to the Sustainable Development goals (Goal ...

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