Abstract:
This paper examined the relationship between television programmes and promotion of entrepreneurial culture
among final year university students drawn from ten private and public universities in Kenya. Pearson product
moment correlation coefficient was used to test the association between television programmes and
entrepreneurial culture. A significant positive relationship was found between TV programmes and promotion of
entrepreneurial culture in Kenya. It is recommended that policymakers develop more relevant and effective
public policies and programmes to increase the level of the kind of entrepreneurial activities that will contribute
to economic growth. Further, efforts should be made to increase the awareness of stakeholders of the role of the
media in promoting entrepreneurial culture and the need for intensified links between the media and institutions
of higher learning.
