The study was conducted to assess employees’ perceptions of reward system and employees’ attitude to work in Cape Coast Technical University (CCTU). The quantitative approach and descriptive survey design were adopted ...

The quality of Human Resource is an asset to any organization and as a result Training has become an issue that has to be faced by every organization. The amount, and quality of training carried out varies enormously from ...

The study was to assess Sales promotion as an effective tool in influencing consumer buying decisions in the Ghanaian market. The study used a quantitative and descriptive design of which customers of Kinapharma Company ...

The study was conducted to assess the effect of advertising on customers’ purchase intention for banking products in Ghana by specifically targeting customers of Societe Generale’s Head Office in Accra, in capital city ...

In today’s global market characterized by fierce competition, high dynamism, and high volatility, organizations are trying their best to find the most efficient way to get their message to customers. Integrated marketing ...

Advertising enables companies to meet communication and other marketing objectives. Consumers’ purchase behaviour in today’s information-saturated world is based on how a service or product is advertised. In spite of ...

The purpose of the study was to assess the perception of students of distance education about distance learning in Ghana. Specifically, this study assessed; the opinion of distance students regarding distance education ...

This study examined access to microfinance by Small Medium Enterprises (SMEs) in the Accra metropolis. A survey was therefore designed to evaluate the access to SMEs in the metropolis of Accra. The population of the study ...

Tilapia farming is expanding across the world because this type of fishes can be cultured under very basic conditions and so is ideal for rural subsistence farming, yet is amenable to more sophisticated, market-oriented ...

The study examined improving of relationship marketing in financial service sector in GCB Ltd, UCC Branch. The descriptive survey design was adopted in the study. A sample size of 200 was selected for the study. Self-developed ...