Abstract:
Regardless of the importance of social media in enhancing christian evangelism, its
utilization is still far stretched for many churches. In regards to this, the study assesses
the impact of social media uses on Christian evangelism, looking specifically at the
positive influences on evangelism in the Methodist Church of Ghana with Kumasi
Diocese as a case study. In designing the study, the researcher used a quantitative
(descriptive) research design in assessing the impact of social media on Christian
evangelism. Data were collected from some selected leading Circuits within the
Kumasi Diocese of the Methodist church Ghana in Ashanti Region. A variety of
measurements including purposive and convenience sampling techniques were used
in selecting the participants for the study. The questionnaire was the main instrument
for gathering data for the study. Then, the Computer statistical package for social
scientists (SPSS version 20) was used to process all the quantitative responses from
the questionnaire. The results reflect a positive relationship between social media and
Christian evangelism. The study found that illiteracy, high cost of accessing the
internet, inadequate power supply and low pastoral desires on the part of the people
are hindrances to the successful use of social media in communicating pastoral
messages especially in the Kumasi Diocese of the Methodist Church Ghana. By
applying the empirical and theoretical evidence from the study, the creation of
websites, blogs and virtual communities is recommended to the Methodist Church
Ghana and others churches to maximise the positive potential of social media in
Christian evangelism.
