Abstract:
NGOs achieve their vision through projects but over the years the problem has been inadequate funding. This study used the SWOT Analysis to investigate the internal and external organizational factors that affect Non-Governmental Organization’s sustainable fundraising. A pre-validated questionnaire was used to collect data, which was analyzed using one- sample t-test, correlation and regression. The results reveal that, there are 29.5% local advocacy NGOs, 43.8% local operational NGOs, 24.8% international advocacy NGOs and 1.9% international operational NGOs. The result indicates that 26.7% were established predating 2006and 73.3% established after 2007.A one sample t- test on income and SWOT in respect of NGOs funded by founders and those funded by corporate, government and foundations together shows organizational threat to be insignificant at 5% alpha level. The regression analysis shows that 70.6% of the income raised by the NGOs was accounted for by organizational strength, organizational weakness, organizational opportunity and organizational threat. Though the NGOs performed well on the SWOT components special attention should be paid to stakeholders’ participation, strong donor support and qualified and experience staff, obsolete facilities, difficulty financing projects, weak networking, vulnerability to recession, demand for more accountability. The NGOs should plan ahead of time and involve everybody in their fundraising efforts in order to rake in the needed resources. The NGOs should also devote more time and resources to improving internal factors especially organizational strength since it was significant and has high and positive correlation with income.
