Factors influencing the motivation of bank staff in the Cape Coast metropolis

Abstract

The performance and survival of any organisation (such as banks) in a rapidly changing work environment, among other factors, depend largely upon the employees’ motivation. Given that needs of employees and the level of motivation may differ from organisation to organisation, an understanding of what fosters and enhances employee motivation and organisational performance is critical. The study therefore sought to determine the factors that influence bank staff motivation in the Cape Coast Metropolis. A descriptive-correlational survey research design was used to establish the levels and factors of motivation. The census sampling method was employed. Data was obtained through self-administered questionnaires to 96 staff members of seven banks in the Cape Coast Metropolis. Differences and relationships were tested at p<0.05. The findings revealed a positive and significant relationship between staff motivation and factors including recognition, job satisfaction, role clarity, supervision and perceived competence. Staff demographic characteristics, however, have no significant relationship with staff motivation. Besides, the study revealed significant differences in the levels of the factors of motivation except supervision and perceived competence as well as recognition and job satisfaction. The best factors that can enhance the motivation of staff in the banks were recognition and job satisfaction. Thus, the study recommends that, banks in the Cape Coast Metropolis should focus more on appreciating and recognising their staff. To improve staff satisfaction, their work should be made interesting and challenging through job enlargement and enrichment.