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Browsing Department of Marketing and Supply Chain Management by Issue Date

Browsing Department of Marketing and Supply Chain Management by Issue Date

Now showing items 1-20 of 51

Assessing service delivery at Zenith Bank Ghana Limited

Baffoe, Florence (University of Cape Coast, 2015-09)

The competitive nature of the banking system in Ghana requires that the banks deliver top notch services in order to gain more customer loyalty. It is upon this direction that this study was carried out to assess the ...
Customer switching behaviour in the microfinance industry: evidence from Tamale Metropolitan Area

Asare, Rexford Akyea (University of Cape Coast, 2016-11)

This study sought to examine customer switching behaviour among microfinance customers. The study adopted the causal research design and used nine variables from the customer switching model to determine the customer ...
Customer relationship management and customer deposit mobilization at Lower Pra Rural Bank in Ghana

Biney, Angelina Evelyn (University of Cape Coast, 2018-11)

Effective and well implemented customer relationship management practices have assumed significant attention among scholars and practitionersin recent times. However, despite extensive literature on CRM, studies onhow ...
Effects of Labelling Attributes of Packaged Products on Consumer’s Choice in the Cape Coast Metropolis

Lamptey, Emmanuel Odartei (University of Cape Coast, 2018-11)

The purpose of the study was to assess the effects of labelling attributes of market products on consumer’s choice in the Cape Coast Metropolis. Data were collected from 123 consumers and shopkeepers/shop owners in the ...
Service quality delivery and customer satisfaction: perception of customers of lower Pra Rural Bank, Takoradi

Abakah-anaman, Ama (University of Cape Coast, 2018-12)

The banking system has seen various degrees of innovations in recent times. These have been as result of new technologies, economic uncertainties, fierce competition, more demanding customers and the changing climate ...
Procurement practices and organizational performance of private universities in Greater Accra

Agyeman, Faustina Opoku (University of Cape Coast, 2019)

The study was conducted to assess the effect of procurement practices on performance of private universities in Greater Accra. The study employed a descriptive survey research design and was supported by the quantitative ...
Effect of celebrity endorsement on Young voter‟s choice of political candidates in Cape Coast Technical University

Ababio, Evans (University of Cape Coast, 2019-07)

The study was conducted primarily to examine the effect of celebrity endorsement on young voters‟ choice of political candidates during national elections in Ghana. The study targeted Technical University students in Cape ...
Customers’ Satisfaction in the Banking Industry: A Case of Global Access Savings and Loans in Accra

Badu, Rebecca (University of Cape Coast, 2019-09)

The study was to investigate service satisfaction of customers of Global Access Savings and Loans Limited. The study used a descriptive survey design in the quantitative approach. Convenience sampling technique was used ...
Risk and Operational Performance: Evidence from the Sachet Water Supply Chain in Ghana

Kaku, Gregory (University of Cape Coast, 2019-09)

Actors in Ghana’s sachet water supply chain are constrained by numerous risks factors from functioning properly. The study recognises the need to investigate the risks faced by actors in the sachet water supply chain and ...
Determinants of Choice of Interior Design by Academic Staff of the University of Cape Coast

Kezia-Beryl, Effie Godwyll (University of Cape Coast, 2019-09)

Interior design is specifically important at the initial phase of a project where information is gathered about the client's spatial needs. This is because a successful project is arguably established by the client ...
Sustainable Procurement Practices and Operational Performance of Manufacturing Firms in Ghana

Fiati, Helen Mawuena (UCC, 2019-09)

Sustainable procurement has become an important agenda for governments and organisations across the globe. Governments in quest of demonstrating sustainable development in reaction to the Sustainable Development goals (Goal ...
Inventory Management Strategies and Performance of Manufacturing Firms in Ghana

Opoku, Richard Kofi (University of Cape Coast, 2019-09)

Inventory accounts for about 70% of Food and Beverage and Pharmaceutical firms most valuable current assets. Thus, adopting inappropriate strategies to managing inventory could have severe repercussions on the firms’ ...
Evaluating the Effect of Customer Care in Financial Institutions: A Case Study of the GN Bank, Adum Kumasi

Boateng, Isaac Opoku (University of Cape Coast, 2019-11)

The purpose of the research was to find out the effect of customer care in financial institutions. Barriers to customer care provision and any other things customers would like to see in the bank were also researched. In ...
Effect of product innovation as a strategy on sales performance at Guinness Ghana Limited

Zevor, Godfred Tettey (University of Cape Coast, 2020-02)

There is the need for strategic managers to have a better comprehension of how firms benefit from new product innovation so as to be able to overcome its competitors. It is against this backdrop that this study sought to ...
Word-of-mouth and customers’ purchasing decisions: a case study of GOTV Ghana limited in the Cape Coast Metropolis

Rockson, Jeffrey (University of Cape Coast, 2020-03)

The main purpose of the study was to examine the role of word-of-mouth communication in the purchasing decision of customers of digital decoders or set boxes in Ghana using the customers of GoTV service providers of ...
Service Quality, Customer Satisfaction and Customer Loyalty at Twifo-praso District Health Insurance Scheme

Aggrey, Edward Baiden (University of Cape Coast, 2020-03)

ABSTRACT This study sought to assess the effect of service quality on customer loyalty at Twifo-Praso District Health Insurance Scheme in the Central Region of Ghana. It also assessed whether state of customer ...
Effect of Customer Satisfaction on Customer Loyalty at Mobile Telecommunication Network (MTN) Ghana Limited

Opoku, Veronica (University of Cape Coast, 2020-05)

In today’s volatile dynamic environment, top performing telecommunication companies are looking into the demands of their customers avidly in order to survive and compete successfully. Researchers have relentlessly emphasized ...
Supply Chain Integration, Trust and Operational Performance of Commercial Poultry Farms in Dormaa Municipality, Ghana

Kusi, Lawrence Yaw (University of Cape Coast, 2020-05)

The study examined the effect of supply chain integration on operational performance of commercial poultry farms in Ghana. Trust and firm size were statistically controlled for as intervening variables. Four hundred and ...
Effect oF Radio Advertisement on Brand Awareness of Herbal Product in Tamale Metropolis

Abdul-Hakim, Yaya (University of Cape Coast, 2020-08)

The study was conducted to assess the effect of radio advertisement on brand awareness of herbal medicine in Tamale Metropolis. The study adopted the positive research paradigm because the study was quantitative in nature. ...
Supply Chain Quality Management Practices And Operational Performance Of Pharmaceutical Distributors And Wholesalers In Ghana

Ahmed Seidu, Yakubu (University of Cape Coast, 2020-10)

Improvement in the market share for the Pharmaceutical Distributors and Wholesalers in Ghana have been very slow due to challenges over quality of product and services provided by these supply firms. Thus, using positivism ...

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