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Browsing Department of Marketing and Supply Chain Management by Title

Browsing Department of Marketing and Supply Chain Management by Title

Now showing items 1-20 of 51

Artificial Intelligence Technology Application and Occupational Safety in Downstream Petroleum Industries in Greater Accra

John, Panyin Abban (University of Cape Coast, 2023-09)

The downstream petroleum industry in Ghana is one among many sectors characterised by the convergence of numerous hazardous exposures that can potentially cause serious catastrophe and work-related accidents. Several ...
Assessing service delivery at Zenith Bank Ghana Limited

Baffoe, Florence (University of Cape Coast, 2015-09)

The competitive nature of the banking system in Ghana requires that the banks deliver top notch services in order to gain more customer loyalty. It is upon this direction that this study was carried out to assess the ...
Brand Orientation, Brand Identity and Brand Performance of Small and Medium Enterprises in Ghana

Osei, Daniel Yeboah (University of Cape Coast, 2022-09)

This study explores the relationships between brand orientation and the brand performance of SMEs in Ghana. It further looked at the mediating role of brand identity on the relationship between brand orientation and brand ...
Customer relationship management and customer deposit mobilization at Lower Pra Rural Bank in Ghana

Biney, Angelina Evelyn (University of Cape Coast, 2018-11)

Effective and well implemented customer relationship management practices have assumed significant attention among scholars and practitionersin recent times. However, despite extensive literature on CRM, studies onhow ...
Customer switching behaviour in the microfinance industry: evidence from Tamale Metropolitan Area

Asare, Rexford Akyea (University of Cape Coast, 2016-11)

This study sought to examine customer switching behaviour among microfinance customers. The study adopted the causal research design and used nine variables from the customer switching model to determine the customer ...
Customers’ Satisfaction in the Banking Industry: A Case of Global Access Savings and Loans in Accra

Badu, Rebecca (University of Cape Coast, 2019-09)

The study was to investigate service satisfaction of customers of Global Access Savings and Loans Limited. The study used a descriptive survey design in the quantitative approach. Convenience sampling technique was used ...
Determinants of Choice of Interior Design by Academic Staff of the University of Cape Coast

Kezia-Beryl, Effie Godwyll (University of Cape Coast, 2019-09)

Interior design is specifically important at the initial phase of a project where information is gathered about the client's spatial needs. This is because a successful project is arguably established by the client ...
Determinants of Internal Audit Quality in Metropolitan, Municipal and District Assemblies in Central Region

Bentsiefi, Ekua Suakyewaa (University of Cape Coast, 2021-08)

The motivation for the study was the infractions cited by the Auditor General in the audit report of Metropolitan, Municipal and District Assemblies (MMDAs) from 2014 to 2018 as well as the Auditor General’s Report on ...
Drivers and Outcomes of Supplier Development among Manufacturing Firms in Ghana

Amankwah, Betina Osei (University of Cape Coast, 2022-09)

The manufacturing sector has been identified as one of the sectors in Ghana that provides employment opportunities for thousands of people, and also makes significant contribution to the country’s gross domestic product. ...
Effect of celebrity endorsement on Young voter‟s choice of political candidates in Cape Coast Technical University

Ababio, Evans (University of Cape Coast, 2019-07)

The study was conducted primarily to examine the effect of celebrity endorsement on young voters‟ choice of political candidates during national elections in Ghana. The study targeted Technical University students in Cape ...
Effect of Customer Satisfaction on Customer Loyalty at Mobile Telecommunication Network (MTN) Ghana Limited

Opoku, Veronica (University of Cape Coast, 2020-05)

In today’s volatile dynamic environment, top performing telecommunication companies are looking into the demands of their customers avidly in order to survive and compete successfully. Researchers have relentlessly emphasized ...
Effect of Green Marketing on Consumer Purchasing Behaviour: The Mediating Role of Situational Factors

Osei, Micheal Shant (University of Cape Coast, 2020-10)

The concept of green marketing has become a major concern for consumers in various industries and this has brought changes to consumers purchasing behaviour. Over the past ten (10) years, consumers are helping to preserve ...
Effect of Procurement Management Practices on Sustainability and Innovation Outcome Among Mining Firms in Ghana

Ruth, Abakah-Pobee (University of Cape Coast, 2023-04)

Despite the importance of mining to job creation and its positive impact on economies and Gross Domestic Product (GDP), procurement management practices on sustainability and innovation outcome seems to be a major ...
Effect of product innovation as a strategy on sales performance at Guinness Ghana Limited

Zevor, Godfred Tettey (University of Cape Coast, 2020-02)

There is the need for strategic managers to have a better comprehension of how firms benefit from new product innovation so as to be able to overcome its competitors. It is against this backdrop that this study sought to ...
Effect oF Radio Advertisement on Brand Awareness of Herbal Product in Tamale Metropolis

Abdul-Hakim, Yaya (University of Cape Coast, 2020-08)

The study was conducted to assess the effect of radio advertisement on brand awareness of herbal medicine in Tamale Metropolis. The study adopted the positive research paradigm because the study was quantitative in nature. ...
Effect of Supplier Relationship Management Practices on Operational Performance of Star-Rated Hotels in the Accra Metropolis

Owusu, Rullmann Twi (University of Cape Coast, 2020-10)

Management of interactions with suppliers of focal firms has become critical towards cost cuts, increased quality, delivery and ultimately the competitive position of organisations. With the increasing levels of outsourcing ...
Effect of Supply Chain Disruption on Supply Chain Performance: The Role of Supply Chain Resilience

Yamoah, Alfred (University of Cape Coast, 2023-07)

The study investigated the effects of supply chain disruption on supply chain performance: the role of supply chain resilience in food and beverage manufacturing firms in Accra. The research employed the theory of constraints ...
Effect of Supply Chain Uncertainty on the Performance Of Poultry Firms in Dormaa Ahenkro Municipality, Ghana: the Moderating Role of Supply Risk Management

Bonsu-bandoh, Bernard (University of Cape Coast, 2022-06)

ABSTRACT Supply chain uncertainty associated with global supply chain management has created a discourse among practitioners and academics. This event is evident in the businesses as supply chain management uncertainties ...
Effects of Labelling Attributes of Packaged Products on Consumer’s Choice in the Cape Coast Metropolis

Lamptey, Emmanuel Odartei (University of Cape Coast, 2018-11)

The purpose of the study was to assess the effects of labelling attributes of market products on consumer’s choice in the Cape Coast Metropolis. Data were collected from 123 consumers and shopkeepers/shop owners in the ...
Electronic Banking Adoption Among Smes Banking With Gcb Bank Limited: Evidence From Accra Metropolis

Sam, Ato Kwamina (University of Cape Coast, 2022-04)

ABSTRACT Small and medium-sized businesses (SMEs) in Ghana are adopting e-banking due to its ability to significantly reduce information search and transaction expenses, making business operations more efficient with ...

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