The study examined the influence of relationship marketing on customer retention among grocery retail enterprises in the Cape Coast Metropolis through the mediating role of brand image. Specifically, three research objectives ...

ABSTRACT This study investigates supply chain transparency (SCT) and firm performance in Ghana: the role of institutional quality, focusing on agri-food processing firms. The study relied on the positivists’ research ...

ABSTRACT Gender denotes the social roles and expectations, as well as the traits, aptitudes, and behaviors acquired over time. This study aimed at determining the extent to which gender influences family buying decisions ...

The study sought to examine the influence customer care elements have on customer satisfaction at ATL FM. The study employed a quantitative research approach using explorative factor analysis in assessing customer care ...

The purpose of the research was to find out the effect of customer care in financial institutions. Barriers to customer care provision and any other things customers would like to see in the bank were also researched. In ...

Management of interactions with suppliers of focal firms has become critical towards cost cuts, increased quality, delivery and ultimately the competitive position of organisations. With the increasing levels of outsourcing ...

In today’s volatile dynamic environment, top performing telecommunication companies are looking into the demands of their customers avidly in order to survive and compete successfully. Researchers have relentlessly emphasized ...

The study examined the effect of supply chain integration on operational performance of commercial poultry farms in Ghana. Trust and firm size were statistically controlled for as intervening variables. Four hundred and ...

Actors in Ghana’s sachet water supply chain are constrained by numerous risks factors from functioning properly. The study recognises the need to investigate the risks faced by actors in the sachet water supply chain and ...

The study was conducted to assess the effect of radio advertisement on brand awareness of herbal medicine in Tamale Metropolis. The study adopted the positive research paradigm because the study was quantitative in nature. ...