Abstract:
This study investigated factors influencing demand for packing and
removal services using Doxa worldwide movers Ltd. as a case study. Doxa
Worldwide Movers/Doxa Van Lines Ltd. is an international moving company
based in Ghana. It has operated in the air, land and ocean freight forwarding
business since its inception 20 years ago. The study specifically sought to:
assess volume of cargo that Doxa has handled over the study period; examine
factors which determine demand for packing and removal services; investigate
the challenges clients face in using the services; and identify what can be done
to improve demand for the services of Doxa Worldwide Movers Ltd. The
study covered the period 2010 to 2015. The study adopted an explanatory
research design. The population size was 1000 and the sample was 100. The
basis for selecting 100 respondents is that 10% was chosen based on the
central Limit Theorem. Those chosen included embassies and high
commissions, international organizations, non-governmental organizations
(NGOs), oil companies, telecommunications companies, financial institutions,
health institutions, educational institutions and agricultural entities which
patronize the services of Doxa Worldwide Movers Ltd. Questionnaire and
interview were used to collect data. The data was analysed. The study
identified factors which determine demand for packing and removal include
pricing, promotion, income, distance, safety and security. Challenges clients
face in using the services included delays in receiving services, unaffordable
prices, fewer hands in packing, and unwillingness of the company to provide services in remote destinations. It is recommended that Doxa devise brilliant
strategies to offer services to its customers in different income groups.
