Social Media and Employees’ Performance at the Ghana Cocoa Board

Abstract

This study explores the effect of social medial usage on employees’ performance at Ghana Cocoa Board, Kumasi branch. The quantitative study involving questionnaire survey of 300 employees of the board selected by census, found that all the staff are using more than one social media platform. Facebook and WhatsApp are used quite extensively by all the staff at the station while Instagram is used by about 68% of the workers. The other social media platforms such as Twitter, LinkedIn, Youtube, and Snap Chat are less popular among the staff. The performance level of the staff with regards to accurate counting of stocks, proper stacking, accurate data entering and report, filling accuracy, timely delivery on task, and accurate performance of other job related activities was generally above average, however, the most popular social media platform among the staff (Facebook, WhatsApp, and Instagram) were found to be having significant negative effect on staff performance. It is highly recommended that COCOBOD takes measures to maximize the positive potentials of social media while eliminating or reducing its negative effects on employees’ performance.