Abstract:
The study examined the effect of goal setting on the job performance of staff in
the banking sector of the Cape Coast Metropolis. The study employed the
explanatory research design to approaching the study quantitatively. The
targeted population included 302 permanent employees of 14 banks in the Cape
Coast metropolis excluding supporting staff such as drivers, messengers and
cleaners. One hundred and seventy-two (172) respondents were surveyed
through simple random sampling technique. Structured questionnaires were
personally administered. It was found that goal acceptance accounted for 28.8%
positive variance in employee performance in the banking industry of the Cape
Coast Metropolis. Also, it was found that goal specificity accounted for 14.4%
positive variance in employee performance in the banking sector of the Cape
Coast Metropolis. Whilst, goal difficulty accounted for 10.6% positive variance
in the performance of workers in the banking sector of the Cape Coast
Metropolis. The study recommended that managers in the banking industry of
the Cape Coast Metropolis must put in measures that can influence their workers
to develop interest in accepting assigned goals.
