Abstract:
Improvement in the market share for the Pharmaceutical Distributors and Wholesalers in Ghana have been very slow due to challenges over quality of product and services provided by these supply firms. Thus, using positivism paradigm mainly through survey and questionnaire, this study examined the different practices in supply chain quality management and operational performance levels of these pharmaceutical companies. Data was sourced from 159 pharmaceutical distributors and wholesalers in Greater Accra and Ashanti region of Ghana. Using structured questionnaires, the data analysis was carried out using SmartPLS-SEM. The study revealed that supply chain quality management practices including strategic supplier partnership, information sharing and customer relationship have significant positive effect on operational performance of these firms. The study, however, also found that top management, has no significant effect on the operational performance of these pharmaceutical distributors and wholesalers. In view of this it is recommended that pharmaceutical distributors and wholesalers should pay more attention to strategic supplier partnership and customer relationship practices during supply chain quality management because it was found to greatly improve the firms’ operational performance.
