Appiah-Gyimah, Regina; Boohene, Rosemond A.; Agyapong, Gloria K. Q.; Boohene, Kwame A.
(International Journal of Marketing Studies, 2011)
Outdoor Advertising companies, in searching for new approaches to satisfy customers, are increasingly using
service as a differentiator and as a means of integrating themselves into the customers’ supply chain systems.
This ...