UCC IR Home
→
Browsing by Author

Browsing by Author "Torto, Richard T."

Now showing items 1-8 of 8

An analysis of descriptive features in the english used in an advertising text

Torto, Richard T. (University of Cape Coast, 2016)

The goal of advertising is the persuasion of a customer of the merits of a particular product or service. Whatever the strategy advertisers employ in order to influence the consumer, language is the main carrier of the ...
Aristotelian rhetorical theory as a framework for analyzing advertising texts in the print media in Ghana

Torto, Richard T. (University of Cape Coast, 2020)

Advertisements are fashioned in diverse forms, but in most of them, language is absolutely essential. Although visual images, graphic and color designs and other techniques constitute aspects of print advertising, it is ...
Communication in the world of fantasy: A case of Inez Haynes Gillmore’s Angel Island

Torto, Richard T. (University of Cape Coast, 2012)

One of the greatest classics of feminist fantasy science fiction, Angel Island by Inez Haynes Gillmore, tells the tragic story of what happens when a group of five shipwrecked sailors encounter on an Island five winged-women ...
Language choice in communication in a multilingual setting: A case study of a cross section of first year students of the University of Cape Coast, Ghana

Torto, Richard T. (University of Cape Coast, 2014)

A group of people living and working together in close proximity enforced by an institution like the university communicate with one another both formally and informally. Language is the means of communicating information ...
The language of advertising in the Ghanaian print media

Torto, Richard T. (University of Cape Coast, 2015)

Advertising takes many forms, but in most of them language is of crucial importance (Vestergaard & Schroder 1985). Language has a powerful influence on people and the way they behave. This fact manifests in many human ...
Participant relationship and code choice in communication: A Case of the University Community of Cape Coast, Ghana

Torto, Richard T. (University of Cape Coast, 2012)

The current study focused on the effect of interpersonal relationship on code choice in discourse situations in the university community of Cape Coast. The study also looked at the nature of the linguistic situation and ...
Persuasive effect of figures of speech in the english of advertisements in the Ghanaian Press

Nchindila, Bernard M.; Torto, Richard T. (University of Cape Coast, 2020)

Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in ...
The use of grammatical elements to achieve persuasion in advertising in the print media in Ghana

Torto, Richard T. (University of Cape Coast, 2019-11-30)

Advertising is a type of communication whose ultimate goal is to persuade potential customers of the good qualities of products and services. There are various strategies that advertisers employ in order to persuade their ...

Now showing items 1-8 of 8

Search UCC IR

Advanced Search

Browse

All of UCC IR

Browsing by Author "Torto, Richard T."

Browsing by Author "Torto, Richard T."

Search UCC IR

Browse

All of UCC IR

My Account