University of Cape Coast Institutional Repository

Browsing by Subject "Perceived risk theory"

Browsing by Subject "Perceived risk theory"

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  • Badu-Baiden, Frank; Boakye, Kwaku Adutwum; Otoo, Felix Elvis (University of Cape Coast, 2016)
    The backpacker market segment is recognized as one of the fastest growing segments of the tourism trade. Despite its growth, literature suggests that the peculiar characteristics of backpackers predispose them to varied ...