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Applying the Engell–Kollat–Blackwell model in understanding international tourists’ use of social media for travel decision to Ghana
Osei, Benjamin Appiah
;
Abenyin, Ama Nyenkua
(
University of Cape Coast
,
2016-05-02
)
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Author
Abenyin, Ama Nyenkua (1)
Osei, Benjamin Appiah (1)
Subject
Decision-making (1)
EKB model (1)
Social media (1)
Travel 2.0 (1)
UGC (1)
Web 2.0 (1)
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Date Issued
2016 (1)