Advertising takes many forms, but in most of them language is of crucial importance (Vestergaard & Schroder 1985). Language has a powerful influence on people and the way they behave. This fact manifests in many human ...
Kodah, Mawuloe Koffi(University of Cape Coast, 2011)
Cet article examine le thème du pessimisme comme une perspective dominante dans Les Soleils des Indépendances d’Ahmadou Kourouma. Il retrace le pessimisme à travers le jeu des personnages et les indices spatio-temporels ...
Second language study in French universities includes both modern language (literary) and foreign language (communicative) approaches, although teaching is dominated by the literary strand. Traditional educational models ...
As custodians and trustees of public money, Islamic banking institutions (IBIs) must have a good reputation that cannot be achieved without a strong legal and corporate governance (CG) framework. The base for good governance ...
Appiah-Sekyere, Paul(University of Cape Coast, 2014)
The “Lifeboat ethics” as propounded by Garrett Hardin has gained currency in contemporary world. This is in view of some form of pragmatic truth and how Hardin theorises to explain the relationships that exist between the ...
Archibald, Afful Joseph Benjamin(University of Cape Coast, 2017)
Over the past twenty-five years, researchers have expressed considerable interest in titles of academic publications. Unfortunately, conference paper titles (CPTs) have only recently begun to receive attention. The aim of ...
Kodah, Mawuloe Koffi(University of Cape Coast, 2013)
This paper examines the use and linguistic impact of parenthetical expressions in The Suns of Independence of Ahmadou Kourouma, a renowned francophone African writer from the Ivory Coast. One of the remarkable features in ...
Ennin, Theresah Patrine; Nkansah, Nancy Boahemaa(University of Cape Coast, 2015)
Names as markers of identity are a source of a wide variety of information. This paper explores the names of characters to show the sociocultural factors which influence the choice of names and the effects that the names ...
Traoré, Moussa Khoré(University of Cape Coast, 2011)
This paper aims to contribute to the issue of local governance as a strategy for educational development in Mali. Based on the theoretical aspects of governance, it presents the arguments and issues of local involvement ...
While research in rhetorical analysis has focused predominantly on academic writing, little is known of the moves employed in relatively new modes of computer-mediated communication. This paper, therefore, examines the ...
Appiah-Sekyere, Paul; Anderson Jnr, George(University of Cape Coast, 2013)
Some people seem to understand magic and miracles to be the same. The understanding of such people can be attributed to the effects that the two phenomena produce. However, magic has also been perceived by some people to ...
If health professionals require that people adopt the healthy behaviours and recommendations that they champion, they must communicate in plain language that people would understand (Koh, 2010). It is against this background ...
The marketization of higher education continues to incite universities towards the adoption of vital promotional practices. As a result, the university homepage has gained much interest from scholars and researchers from ...
It has been argued that even though broad-spectrum approaches to health promotion, using mass communication methods, may not be effective, they are still useful as' sources of health information and in reaching hidden ...
It has been argued that even though bro~d-spectrum pproaches to health promotion, using mass communication methods, may not be effective, they are still useful as' sources of health information and in reaching .hidden ...
The purpose of this essay is to explore and examine the usefulness of five fairly recent books in television news production in organizations such as the BBC and CNN, and to show how issues highlighted in the review could ...