As a result of the epiphany of giant multinational media conglomerates, transnational trade networks and the politics of globalization, it is tempting to believe that individual and national identities have morphed. This ...

Advertisements are fashioned in diverse forms, but in most of them, language is absolutely essential. Although visual images, graphic and color designs and other techniques constitute aspects of print advertising, it is ...

The goal of advertising is the persuasion of a customer of the merits of a particular product or service. Whatever the strategy advertisers employ in order to influence the consumer, language is the main carrier of the ...

Ghana’s Fourth republican constitutional provisions on the independence of the media and of expression were subjected to a qualitative assessment on the question: has it lived up to expectation? The study showed that the ...

For over three decades now, research on undergraduate student pedagogy has shifted focus from an error analysis tradition to an emphasis on learner needs. As part of this shift, we examined the needs of students who offered ...