Motivational techniques in industrial organizations: A case study of GHACEM, Takoradi

Abstract

Motivational measures are important ingredients in the success of organizations. However, determining which measures are relevant and which are not is not an easy task despite the profusion of theories and research findings. This study set out to examine the motivational techniques in use by GHACEM Limited, one of the more successful companies in Takoradi and a pioneer member of the Ghana Club 100. Using a random sample of 110 employees of the company as respondents, the study examined the most important goals in their lives and the extent of goals. Satisfied goals represent a successful motivational measures. The basis of the analysis was a conceptual framework derived from the needs theories of Abraham Maslow, Alderfer and Hertzberg. The study found that GHACEM employers’ most important goals were provision of staff welfare, good working conditions, job security and opportunities for training and promotion.The lowest ranked goals were opportunity to earn high salary, recognition for good work, challenging job achievement, personal freedom on the job and respect in society. Employee personal goals were matched with the extent to which they were satisfied by the organisation. The top five satisfied goals were provision of staff welfare, followed by co-operation with colleagues; challenging job achievement, opportunity to earn high salary and clear job description. It is thus concluded that GHACEM uses a mix of techniques to motivate staff including self-actualisation measures which are important in industry where machine maintenance is of prior importance.