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Social Customer Relationship Management Practices, Customer Empowerment And Loyalty Of Customers Of Hotels In The Central Region Of Ghana

ADUOMI, RAPHAEL OWUSU (University of Cape Coast, 2022-08)

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Author
- ADUOMI, RAPHAEL OWUSU (1)
Subject
- Social CRM, Online communities/social media usage, Customer relationship management, Integrated marketing channels, Customer service quality, Customer empowerment ,Customer knowledge, Value-added service, Customer loyalty, Social media, Practices, Ghana (1)
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Date Issued
- 2022 (1)