Abstract:
The aim of the study was to determine the impact of corporate social
responsibility on the financial performance of GCB Bank using data from 2009 -
2019. Data were sourced from the annual financial statements and reports of GCB
Bank. Data were analyzed using statistical package for social sciences version 20.
By using the OLS methodology, the results found that CSR does have a positive
impact on the financial performance of GCB Bank, thereby demonstrating that it
pays to be socially responsible. This study established significant positive
relationship between corporate social responsibility and financial performance of
GCB Bank. It is therefore imperative for GCB to pay adequate attention to their
corporate responsibilities. GCB should not treat CSR as an optional activity rather
CSR should be integrated with the bank’s long-term business operations to drive
up profitability.