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Mass media and community health in the Akotokyir community of Cape Coast - Ghana

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dc.contributor.author Nanbigne, Vitus
dc.date.accessioned 2021-11-17T09:58:09Z
dc.date.available 2021-11-17T09:58:09Z
dc.date.issued 2018
dc.identifier.issn 23105496
dc.identifier.uri http://hdl.handle.net/123456789/6502
dc.description 17p:, ill. en_US
dc.description.abstract It has been argued that even though broad-spectrum approaches to health promotion, using mass communication methods, may not be effective, they are still useful as' sources of health information and in reaching hidden groups in the general population. The effectiveness of promoting community health through various approaches in the mass media has been questioned. Therefore, in what ways can there be rapid improvement in community health using the mass media? This paper engages in a qualitative interrogation of mass media effects on health the Akotokyir community in Cape Coast in Ghana. The paper argues that the mass media within the Cape Coast Municipality have largely failed to lead to positive changes in Community health statuses; some of the reasons for this failure are examined. The paper then offers ome recommendations, stressing the need for an integrated municipal health campaign that is culture-specific and sustainable over a long period of time en_US
dc.language.iso en en_US
dc.publisher University of Cape Coast en_US
dc.subject Akotokyir en_US
dc.subject Communication en_US
dc.subject Culture en_US
dc.subject Health en_US
dc.subject Media en_US
dc.title Mass media and community health in the Akotokyir community of Cape Coast - Ghana en_US
dc.type Article en_US


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