Abstract:
The purposes of this study are to analyze and compare the way in which tourism policy has evolved in Spain and Portugal. Our study covers an extensive period of time, enabling the similarities and differences between the two processes and the effects of the main factors involved to be highlighted phase by phase. We start by looking at the genesis of tourism authorities, whose principal objective was to promote the countries and improve their external image. We will then see how the onset of mass tourism led to changes in strategy, which now sought to maximize revenue in order to fund national development. The third phase will deal with the restructuring of the countries' respective tourism authorities, whereby policies and planning were tailored to accommodate the changes that had occurred in the sector. We will conclude by suggesting a series of topics for debate, notably the Latin model of tourism development
