Ethnic-based motives and experiences at former slave sites

dc.contributor.author	Issahaku, Adam
dc.contributor.author	Amuquandoh, Francis Eric
dc.date.accessioned	2022-01-31T11:33:36Z
dc.date.available	2022-01-31T11:33:36Z
dc.date.issued	2018
dc.identifier.issn	23105496
dc.identifier.uri	http://hdl.handle.net/123456789/7468
dc.description	15p:, ill.	en_US
dc.description.abstract	This paper examines the relationship between motivation, experience, and post-purchase intentions of five ethnic tourist segments at Trans-Atlantic Slave Trade attractions. Multi-group invariance test on 783 tourists revealed that relaxation motivation influenced the emotional experience of all ethnicities except Blacks in the diaspora whose emotional experience was influenced by social motives. Educational motivation influenced the educational experience of all segments except Black Africans though it impacted their aesthetic experience. Emotional experience influenced the behavioral intention of Blacks in the diaspora, Caucasian Americans, and Europeans while educational experience influenced that of Black Europeans and Africans. Implications of the findings are discussed	en_US
dc.language.iso	en	en_US
dc.publisher	University of Cape Coast	en_US
dc.subject	Ghana	en_US
dc.subject	Emotional experience	en_US
dc.subject	Heritage dissonance	en_US
dc.subject	Post-purchase behavioural intention	en_US
dc.subject	Trans-Atlantic Slave Trade	en_US
dc.title	Ethnic-based motives and experiences at former slave sites	en_US
dc.type	Article	en_US