Hotel location decision-making in the Kumasi Metropolis of Ghana: with whom and why?

Abstract

Knowledge on the people involved in hotel location decision-making and why they are involved is key to destination planning and development. Insights gained into this subject are useful to future destination planners. Despite its importance, the subject of whom to involving in the hotel location decision and why they should be involved, has received limited research interest in Ghana. This study identifies the people involved in hotel location decisions and assesses the reasons why they are involved. Data was collected from hotel owners in the Kumasi Metropolis and analysed with the chi-square test of independence. Extended family members were mostly involved in the hotel location decisions and for mainly personal reasons. It was concluded that hotel owners in the Kumasi Metropolis involve their family members in the location choice for non-professional reasons