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Effects of service quality and customer satisfaction on repurchase intention in restaurants on University of Cape Coast campus

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dc.contributor.author Mensah, Ishmael
dc.contributor.author Mensah, Rebecca Dei
dc.date.accessioned 2022-02-03T10:27:43Z
dc.date.available 2022-02-03T10:27:43Z
dc.date.issued 2018
dc.identifier.issn 23105496
dc.identifier.uri http://hdl.handle.net/123456789/7504
dc.description 11p:, ill. en_US
dc.description.abstract This study sought to examine the effects of service quality and customer satisfaction on the repurchase intentions of customers of restaurants on University of Cape Coast Campus. The survey method was employed involving a convenient sample of 200 customers of 10 restaurants on the University of Cape Coast Campus. A modified DINESERV scale was used to measure customers’ perceived service quality. The results of the study indicate that four factors accounted for 50% of the variance in perceived service quality, namely; responsiveness-assurance, empathy-equity, reliability and tangibles. Service quality was found to have a significant effect on customer satisfaction. Also, both service quality and customer satisfaction had significant effects on repurchase intention. However, customer satisfaction could not moderate the effect of service quality on repurchase intention. This paper adds to the debate on the dimensions of service quality and provides evidence on the effects of service quality and customer satisfaction on repurchase intention in a campus food service context en_US
dc.language.iso en en_US
dc.publisher University of Cape Coast en_US
dc.subject Campus en_US
dc.subject Restaurant en_US
dc.subject Customer satisfaction en_US
dc.subject Repurchase intention en_US
dc.subject Service quality en_US
dc.subject University en_US
dc.title Effects of service quality and customer satisfaction on repurchase intention in restaurants on University of Cape Coast campus en_US
dc.type Article en_US


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