Why they go there: International tourists’ motivations and revisit intention to Northern Ghana

Abstract

The interrelationship among motivations, satisfaction, and revisit intentions remain largely unexplored. Therefore, the purpose of the study was to facilitate understanding on the relationship among these constructs. A survey of 650 international tourists shows that four key factors: culture, destination attractions, social contact and adventure-novelty influence tourist decision to visit northern Ghana. The study established that tourists’ motivation has relationship with their satisfaction; likewise, satisfaction is a determinant of their revisit intentions. It is recommended that service providers and destination managers should work at ensuring tourists satisfaction in order to ensure repeat visits