University of Cape Coast Institutional Repository

Browsing RESEARCH ARTICLES AND BOOKS by Subject "Segmentation"

Browsing RESEARCH ARTICLES AND BOOKS by Subject "Segmentation"

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  • Bondzi-Simpson, Alberta; Ayeh, Julian K. (University of Cape Coast, 2017)
    Purpose – The purpose of this paper is to assess the organizational readiness of small and medium scaled hotels to serve indigenous local cuisines and to segment the hotel properties for gastronomic tourism campaigning and ...

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