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Department of Marketing and Supply Chain Management
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Showing 10 out of a total of 10 results for collection: Department of Marketing and Supply Chain Management.
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Word-of-mouth and customers’ purchasing decisions: a case study of GOTV Ghana limited in the Cape Coast Metropolis
Rockson, Jeffrey
(
University of Cape Coast
,
2020-03
)
Effect of product innovation as a strategy on sales performance at Guinness Ghana Limited
Zevor, Godfred Tettey
(
University of Cape Coast
,
2020-02
)
Supply Chain Quality Management Practices And Operational Performance Of Pharmaceutical Distributors And Wholesalers In Ghana
Ahmed Seidu, Yakubu
(
University of Cape Coast
,
2020-10
)
Project Failure in the Road Construction Industry of Ghana
Abankwah, Bernice Darffour
(
University of Cape Coast
,
2020-10
)
Effect oF Radio Advertisement on Brand Awareness of Herbal Product in Tamale Metropolis
Abdul-Hakim, Yaya
(
University of Cape Coast
,
2020-08
)
Effect of Green Marketing on Consumer Purchasing Behaviour: The Mediating Role of Situational Factors
Osei, Micheal Shant
(
University of Cape Coast
,
2020-10
)
Effect of Customer Satisfaction on Customer Loyalty at Mobile Telecommunication Network (MTN) Ghana Limited
Opoku, Veronica
(
University of Cape Coast
,
2020-05
)
Supply Chain Integration, Trust and Operational Performance of Commercial Poultry Farms in Dormaa Municipality, Ghana
Kusi, Lawrence Yaw
(
University of Cape Coast
,
2020-05
)
Effect of Supplier Relationship Management Practices on Operational Performance of Star-Rated Hotels in the Accra Metropolis
Owusu, Rullmann Twi
(
University of Cape Coast
,
2020-10
)
Service Quality, Customer Satisfaction and Customer Loyalty at Twifo-praso District Health Insurance Scheme
Aggrey, Edward Baiden
(
University of Cape Coast
,
2020-03
)
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Author
Abankwah, Bernice Darffour (1)
Abdul-Hakim, Yaya (1)
Aggrey, Edward Baiden (1)
Ahmed Seidu, Yakubu (1)
Kusi, Lawrence Yaw (1)
Opoku, Veronica (1)
Osei, Micheal Shant (1)
Owusu, Rullmann Twi (1)
Rockson, Jeffrey (1)
Zevor, Godfred Tettey (1)
Subject
Customer Satisfaction (2)
Information Sharing (2)
Operational Performance (2)
Brand Awareness (1)
Commercial poultry farms (1)
Competition (1)
Consumer purchasing behaviour (1)
Cost failure (1)
Customer Loyalty (1)
Customer Loyalty (1)
... View More
Date Issued
2020 (10)