The sole purpose of a business Drucker (1973) once famously claimed was “to create a customer”. However, keeping the customer has become or regarded as equally, if not more important. Reichheld (1996) emphasised that a ...

Some researchers have investigated why customers choose different retail banks. These studies have focused on urban communities, with limited evidence from rural communities. This study, therefore, sought to examine ...

In developing economies such as Ghana, the influence of governments in state-owned entities renders many human resource management best practice principles ineffectual. Graphic Communications Group Limited (GCGL) is ...

The health of a country’s automobile industry is closely related to the robustness of its auto artisans and this is true about the Ghanaian economy. This paper examined the influence of entrepreneurial orientation on ...

Small family firms form the majority of small enterprises in the Ghanaian economy, however, little is known about the entrepreneurial orientation, strategic orientation and performance of these firms. Using small family ...

Customer retention is an important element of any banking strategy in today’s increasingly competitive environment. This study examined the impact of retention factors that influence consumers’ decisions to stay with ...

The critical role small enterprises play in economic growth of developing economies has been recognised. Policy makers have therefore initiated policies and programmes to promote their growth and sustainability. Despite ...

impediments to organisational expansion and growth due to its negative repercussions. This study therefore sought to investigate the factors that influence resistance to organisational change at Oti-Yeboah Complex ...

The paper focuses on rural entrepreneurship and its implication for the practice of entrepreneurship as anarea of study and practice in Africa. The paper surveys the entrepreneurship literature using the case study approach. ...

This paper examined the relationship between television programmes and promotion of entrepreneurial culture among final year university students drawn from ten private and public universities in Kenya. Pearson product moment ...