Abstract:
ABSTRACT
In making an investment choice, investor confidence is really important. Over
decades, researchers have researched investor behavior to ensure understanding on the
variations in how people approach their assets. Several normative finance theories
have been proposed to envision outcomes subject to constraints. The study examined
effect of personality traits on investor confidence in Ghana Health Service, District
Health Directorate, Ajumako. The study adopted the use of quantitative research
approach. It employed purposive sampling to sample 90 respondents. The study
adopted a structured questionnaire as a tool for collecting primary data. The
questionnaire covered all the research objectives as far as the problem of the study
was concerned. The study concluded that personality traits such as adventurous, open
to experience and out-going, and timidity and appearing moody significantly
influences investors' confidence among the health staff at the directorate in Ajumako.
Also, it was concluded that personality trait has a positive effect on investors’
confidence. The study thus recommends that the personality traits of investors should
often be considered before undertaking an investment. The study further suggests that
opportunity should be given to adventurous people by giving them tasks to explore
and improved their traits. The study makes suggestions for future studies to
comparatively examine the relationship between personality traits and investor
confidence in other sectors or assemblies. Moreover, the researcher recommends
further studies to concentrate on Ajumako District Health Directorate and other
Municipal/Metropolitan assemblies Health Directorates across Ghana
