Non-Financial Incentives and Employee Commitment at Ayo Intermediaries Ghana Limited

Abstract

The study aimed at analyzing non-financial incentives and employee commitment at aYo Intermediary Ghana Limited (A subsidiary of MTN). The specific objectives were to find out how non-financial incentives factors affect affective commitment, examine the effects of non-financial incentives on continuance commitment and assess the consequence of non-financial incentives on normative commitment. Due to the study's quantitative nature, a descriptive survey research design was chosen. The target population of the study was the employees of aYo Intermediary Ghana Limited numbering 280. The 162 participants in the study were chosen using a simple random selection procedure. In order to gather data, a well-structured questionnaire was developed to retrieve primary data through self-administration. Data was analysed through the computation of frequency counts, percentages and multiple linear regression. The findings of the study showed a statistically significant effect of non-financial incentives on affective, continuance, and normative commitments. It is therefore recommended to management that, promotion and career advancement, training and development, and job security should be given special attention and consideration among the non-financial incentive packages, because when these independent factors are pooled, the three incentives exhibited a positive effect in the dependent variable.