Abstract:
This study emphasised on supply chain flexibility as an innovative strategic
capability that links sustainable performance. The specific objectives were to
examine: the effect of product flexibility on sustainable performance; the
effect of product flexibility on sustainable performance; the effect of logistics
flexibility on sustainable performance. The theories underpinning the study
were the resource base view and dynamic capability View Theory. The study
was based on the quantitative and positivism philosophy which was adopted
together with an explanatory research design. A self-administered survey
questionnaire was used as the research instrument for data collection. In all,
120 managers of packaged water manufacturing firms located in the Greater
Accra were consulted. The study employed the partial least square structural
equation modelling (PLS- SEM) as the statistical tool for data analysis. The
findings of the study indicated that all the dimensions of the supply chain
flexibility namely: product flexibility, modification flexibility and logistics
flexibility have positive and significant effects on sustainable performance.
Based on the study findings, it was recommended that managers need to
incorporate supply chain flexibility in their strategic decisions when
considering how to improve upon sustainable performance. This practice
should be part of the long term strategy since supply chain flexibility does not
happen overnight.
