Browsing Department of Marketing and Supply Chain Management by Subject "Customer Satisfaction"

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Effect of Customer Satisfaction on Customer Loyalty at Mobile Telecommunication Network (MTN) Ghana Limited

Opoku, Veronica (University of Cape Coast, 2020-05)

In today’s volatile dynamic environment, top performing telecommunication companies are looking into the demands of their customers avidly in order to survive and compete successfully. Researchers have relentlessly emphasized ...
Influence Of Customer Care On Customer Satisfaction: A Study Of Clients Of Atl Fm

Donkor, Jonathan (University of Cape Coast, 2021-07)

The study sought to examine the influence customer care elements have on customer satisfaction at ATL FM. The study employed a quantitative research approach using explorative factor analysis in assessing customer care ...
Service Quality, Customer Satisfaction and Customer Loyalty at Twifo-praso District Health Insurance Scheme

Aggrey, Edward Baiden (University of Cape Coast, 2020-03)

ABSTRACT This study sought to assess the effect of service quality on customer loyalty at Twifo-Praso District Health Insurance Scheme in the Central Region of Ghana. It also assessed whether state of customer ...

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