Browsing Department of Marketing and Supply Chain Management by Subject "Small and Medium Enterprises"

Now showing items 1-2 of 2

Risk and Operational Performance: Evidence from the Sachet Water Supply Chain in Ghana

Kaku, Gregory (University of Cape Coast, 2019-09)

Actors in Ghana’s sachet water supply chain are constrained by numerous risks factors from functioning properly. The study recognises the need to investigate the risks faced by actors in the sachet water supply chain and ...
Social Media Advertising and Marketing Performance of Small and Medium Enterprises in Tema Metropolis, Ghana

Amosah, Edith Esi (University of Cape Coast, 2021-06)

The study was carried out to assess the effect of social media advertising on the marketing performance of small and medium sized enterprises [SMEs]. The study was conducted in the Tema metropolis, in the Greater Region ...

Now showing items 1-2 of 2

Search UCC IR