Abstract:
This study examined the effect of Rural Banks‟ Corporate Social
Responsibility (CSR) operations on beneficiary rural communities in the
Techiman Municipality. The study adopted the explanatory research design to
research. A sample of 300 respondents were selected from a population of
12,321 individuals in the rural communities in the Techiman Municipality
using the simple random sampling technique. The data was analysed using
descriptive statistics (frequency tables and percentages) and inferential
statistics (correlation and multiple linear regression analysis). The study found
a significantly positive relationship between livelihood-related CSR activities
and the quality of life of rural communities in the Techiman Municipality. The
study found no significant relationship between environment-related CSR
activities, education-related CSR activities, and health-related CSR activities
and the quality of life of rural communities in Techiman Municipality
respectively. The linear regression analysis showed that only livelihoodrelated
CSR activities significantly affected positively, the quality of life of
rural communities in the Techiman Municipality. Environment-related CSR
activities, education-related CSR activities, and health-related CSR activities
had no significant effect on the quality of life of rural communities in
Techiman Municipality. Based on these findings, it is recommended rural
banks adopt policies regarding the implementation of these CSR activities in
such a manner that its effect on the quality of life of the beneficiary rural
communities is felt. It is also recommended that rural banks engage the
beneficiary rural communities in the design and implementation of their CSR
policy programs.
