Influence of Seaming and Fit Factors on the Serviceability of Custom-Made Clothing: A Study of Female Students in the University of Cape Coast, Ghana

Abstract

This study examined the influence that seaming and fit factors have on the serviceability of custom-made clothing. Specifically, the study investigated the relationship between seaming and fit factors and serviceability of custom-made clothing among female students in the University of Cape Coast, Ghana. Descriptive survey design was employed for the study using 246 female students. A questionnaire was used for the data collection and the data were analysed using descriptive and correlation analyses. The results indicated that seaming and fit factors do have influence on custom-made clothing serviceability but the respondents do not have much knowledge on seam quality. Secondly, respondents did not have much problems with the seaming and fit factors of their custom-made garments even though their garment manufacturers are responsible for their style selection. It was concluded that respondents achieve the benefits they wish to derive from their custom-made garments and that their garment manufacturers are meeting their expectations in terms of seaming and fit issues. It was recommended that garment manufacturers continue to pay attention to seaming and fit related factors in clothing construction since they influence the serviceability of garments. This would also help their customers to obtain maximum satisfaction from their products.