University of Cape Coast Institutional Repository

Browsing Department of Management studies by Subject "Corporate sponsorship"

Browsing Department of Management studies by Subject "Corporate sponsorship"

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  • Corporate sponsorship in the Ghanaian mobile telephone industry 
    Loglo, Deladem Komla (University of Cape Coast, 2009-06)
    The mobile telephony industry in Ghana has in recent times increasingly employed corporate sponsorship as a marketing tool. This study sought to find out the effectiveness of using corporate sponsorship as a marketing tool. ...

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