Effects of Corporate Social Responsibility on Telecommunication Firms’ Reputation in the Hohoe Municipality

Abstract

ABSTRACT The study sought to examine the effects of corporate social responsibility on corporate reputation of telecommunication firms in the Hohoe municipality. The specific objectives sought to; assess the effects of economic responsibilities on corporate reputation, legal responsibility on corporate reputation, ethical responsibilities on corporate reputation and philanthropic responsibilities on corporate reputation. The study was guided by explanatory research design, based on quantitative methods with a questionnaire as its key data gathering instrument. Data gathered was analysed using SPSS version 20. Primary data were collected from 108 staff of the telecommunication firms in the Hohoe Municipality. The main finding of the study revealed that, there was a positive link between economic responsibilities and corporate reputation, the vital role legal responsibilities play in corporate reputation and also, telecommunication firms the adhered to the legal requirements of their communities and the country as whole are more inclined towards enhancing their corporate image. With reference to the findings, it was recommended that the managers of telecommunication firms should improve their CSR activities to enhance the corporate reputation. Moreover, the managers in these firms should note that, in order to enhance their business’ reputation, paying attention to their economic, legal ethical and philanthropic responsibilities should be key objectives to be achieved.