Abstract:
ABSTRACT
The aim of this study was to examine the influence of influence of talent
management on employee creativity at the University of Cape Coast. There were
four main specific objectives, among them were to examine the effect of talent
attraction on employee creativity at the University of Cape Coast; assess the effect
of talent development on employee creativity at the University of Cape Coast;
establish the influence of the relationship between talent retention and employee
creativity and determine the influence of the three dimensions of talent management
on employee creativity at the University of Cape Coast. The study sought to draw
evidence from 269 employees from the study area, however, only 249 were deemed
usable for the study. It was a quantitative study with self-administered
questionnaire as the main research instrument. The results from the survey were
analysed with the help of the Statistical Package for the Social Sciences (SPSS
v26.0). The independent constructs for talent management were: Talent Attraction,
Talent Development and Talent Retention. The dependent construct was Employee
Creativity. In a nutshell, the study results indicated that all the independent
constructs (Talent Attraction, Talent Development and Talent Retention) had
positive influence on Employee Creativity. The study therefore recommended that
management of the University of Cape Coast should work on determining the skills
that the institution requires to apply the recruitment and attracting strategies, using
the internal employee referral programs widely to bring in new employees, and as
well design a more practical hiring system and take into consideration the “quality
of hire”
