Abstract:
One of the most common ways that SMEs boost their performance is by using
new marketing methods. Profitability, recognition of the brand, and market
share are three metrics that this research looks at to gauge how well a company
is doing in Ghana. A survey research approach was used to acquire the data.
One hundred and twenty subject matter experts (SMEs) were selected at
random. The effectiveness of various marketing methods was hypothesized and
then evaluated. The study's findings, taken as a whole, support the idea that
strategic marketing is a key factor in the success of organizations seeking to
position themselves in a changing market. The study's findings also show that
conventional advertising channels are favored by Ghana's small and mediumsized
enterprises (SMEs) for reaching new consumers and strengthening
existing ones. Intriguingly, just a minority of them employ cutting-edge
technology to promote their offerings; small and medium-sized enterprises
(SMEs) would do well to enhance their results by embracing cutting-edge
technical marketing tools like mobile marketing. The results shed light on the
importance of strategic marketing to the success of small and medium-sized
enterprises (SMEs) in a globalized growing economy.
