The effec of human resource management on staff productivity at GCB bank limited

Abstract

Diversity, in contemporary times, has progressively become a thorny issue in political, legal, corporate and educational circles. Managing diversity is founded on an acceptance of diversity and differences as positive attributes of an organization, rather than as inconveniences to be addressed. The focus of this study is to look at the extent to which employees’ perception about human resource diversity management practices have impacted productivity with particular reference to GCB Bank Ltd. The study further seeks to compare strategies adopted by GCB Bank Ltd to that of other organisations. Method of research adopted is descriptive explanatory. The selected population for this study is the staff of GCB Ltd. The bank has over 160 branches across the country with the same administrative structure. The head office houses the human resource management, marketing, public relations and national administrative directorate, whereas the various branches see to the day-to-day customer relations or consumer banking operations. The branches have the same structures and categories of employees across the entire length and breadth of the country. The selected branches are mainly located in the Sekondi-Takoradi Metropolis: these are the Takoradi Main, Market Circle, Habour and the Sekondi branches. The management and operational structure is comparable to any other area in the country. Mainly questionnaires and face-to-face interviews were employed with tables and charts/ graphs as instruments used. As a result the findings can be seen as a reflection of what pertains in the region or any other part of the country. It is recommended that, human resource managers of organizations and for that matter, GCB Bank Limited harness the diversity aspects of its human resource to achieve greater result in service delivery. © University of Cape Coast https://erl.ucc.edu.gh/jspui Digitized