Examining the use of social media in the recruitment and selection process in public institutions in Ghana: a case of Ghana Revenue Authority

Abstract

The main purpose of the study was to assess the use of social media in recruitment and selection process in public institutions in Ghana, with particular reference to the Ghana Revenue Authority. The objectives of the study were to identify the social media tools used for recruitment and selection at the Ghana Revenue Authority, determine the benefits of using social media in the recruitment process, determine the challenges associates with using social media for recruitment. The total population for the study was fifty seven 57. Purposive sampling was used to select fifty (50) respondents for the study. Responses were gathered through the use of questionnaires. Descriptive statistics such as frequency tables and pie charts were used to analyze the data. The study revealed all the respondents representing 100% agreed that the use of social media in recruitment and selection process is cost saving. The study further revealed that recruitment through social media can enhance the communication and dialogue within the recruitment process. The result showed that majority of the staff believed that Ghana Revenue Authority used social media (Skype and LinkedIn) in recruitment and selection of candidates for employment. The study recommended that, for the organization to continue to employ quality candidates through social media management must commit more resources to the improvement of the Authority’s internet and other social networks to ensure its effectiveness.