Factors that influence the demand for packing and removal services: a case of Doxa Worldwide Movers Ltd

Abstract

This study investigated factors influencing demand for packing and removal services using Doxa worldwide movers Ltd. as a case study. Doxa Worldwide Movers/Doxa Van Lines Ltd. is an international moving company based in Ghana. It has operated in the air, land and ocean freight forwarding business since its inception 20 years ago. The study specifically sought to: assess volume of cargo that Doxa has handled over the study period; examine factors which determine demand for packing and removal services; investigate the challenges clients face in using the services; and identify what can be done to improve demand for the services of Doxa Worldwide Movers Ltd. The study covered the period 2010 to 2015. The study adopted an explanatory research design. The population size was 1000 and the sample was 100. The basis for selecting 100 respondents is that 10% was chosen based on the central Limit Theorem. Those chosen included embassies and high commissions, international organizations, non-governmental organizations (NGOs), oil companies, telecommunications companies, financial institutions, health institutions, educational institutions and agricultural entities which patronize the services of Doxa Worldwide Movers Ltd. Questionnaire and interview were used to collect data. The data was analysed. The study identified factors which determine demand for packing and removal include pricing, promotion, income, distance, safety and security. Challenges clients face in using the services included delays in receiving services, unaffordable prices, fewer hands in packing, and unwillingness of the company to provide services in remote destinations. It is recommended that Doxa devise brilliant strategies to offer services to its customers in different income groups.