Corporate image management of Electricity Company of Ghana Tema South District branch

Abstract

In this modern, dynamic and complex business environment, how people view a company is vital to that company’s success. How a company is perceived affects the bottom line, directly influencing the morale and attitudes of investors, lenders of capital, and even the finance ministries of countries where the company wants to do business. It is in this regard that the current study seeks to assess the Corporate image management of Electricity Company of Ghana Tema South branch. The study employed the quantitative approach and causal research design due to its research objectives. The simple random sampling technique was employed to solicit for information from all the customers of the company. The study employed descriptive tools such as frequencies and percentages in analysing data obtained from semi-structured questionnaires. Finally, the study found that Electricity Company of Ghana, Tema South branch was doing quite impressively well in terms of customer satisfaction with service delivery and corporate image though they still have more room for improvement in terms of their responsiveness to customer complaints, communication and reception of customers. To address these problems, the study recommended that, management of ECG Tema South branch should organise more intensive, innovative and educative employee development programmes through workshops to help staff appreciate importance of corporate image management.