Abstract:
The purpose of this study was to assess communication practices among
university administrators at Central University, Accra, Ghana. A descriptive
survey involving the use of questionnaire was employed to solicit information
from administrators. The total sample for the study was 50. A questionnaire
was administered to administrators. The data were analysed using Pearson
product moment correlation coefficient, mean and standard deviation. The
census sampling method was used, the researcher adopted this method because
according the business jargons, the results based on this method are less biased
and also it stated that, the census sampling method can be applied in a
situation where the separate data for every unit in the population is to be
collected, such that the separate actions for each is taken. The results indicated
that even though there were laid down standards of communication in the
university, there were some few challenges to communication such as receive
information through informal channels should be more proactive in
communicating issues to employees. Since good communication practices
bring about satisfied customers and vice versa, in this case, the major
recommendation to the challenges of communication was that conversation
intent must be well explained and consent invited and also non-verbal
communication such as gestures should be used to enhance smooth flow of
communication in the university.
