Communication Practices Among University Administrators at Central University, Accra, Ghana

Abstract

The purpose of this study was to assess communication practices among university administrators at Central University, Accra, Ghana. A descriptive survey involving the use of questionnaire was employed to solicit information from administrators. The total sample for the study was 50. A questionnaire was administered to administrators. The data were analysed using Pearson product moment correlation coefficient, mean and standard deviation. The census sampling method was used, the researcher adopted this method because according the business jargons, the results based on this method are less biased and also it stated that, the census sampling method can be applied in a situation where the separate data for every unit in the population is to be collected, such that the separate actions for each is taken. The results indicated that even though there were laid down standards of communication in the university, there were some few challenges to communication such as receive information through informal channels should be more proactive in communicating issues to employees. Since good communication practices bring about satisfied customers and vice versa, in this case, the major recommendation to the challenges of communication was that conversation intent must be well explained and consent invited and also non-verbal communication such as gestures should be used to enhance smooth flow of communication in the university.