Abstract:
This study delves into the intricate interplay of technological, organizational,
and environmental (TOE) factors in shaping the adoption of electronic
commerce (e-commerce) among small and medium-sized enterprises (SMEs)
during the Covid-19 pandemic within the Takoradi metropolis. Through a
primary data collection method, the study draws insight from 428 SMEs
sampled using a convenient sampling technique. The data collection employed
close-ended self-administered questionnaires comprising 45 items, while
research method followed explanatory and quantitative approaches.
Descriptive characteristics were analysed utilizing SPSS version 26, while the
study employed partial least squares structural equation modeling (PLS-SEM)
to assess the impact of perceived desirability in technological factors,
organization's readiness in organisational factors, and competitive pressures
along with government support in environmental factors on the adoption of ecommerce
by SMEs. The results showed a statistically significant and positive
relationship between perceived desirability, competitive pressures,
government support, organisation's readiness, and the adoption of ecommerce.
These findings advocate for proactive management strategies
hinging on government support and the adaptability of organizations to
leverage the potential of e-commerce adoption. As SMEs strive to navigate the
dynamic and competitive contemporary business landscape, strategic
implementation of e-commerce becomes instrumental in ensuring business
continuity and growth. Policymakers and governmental bodies should
proactively formulate and implement policies that foster a conducive
environment for e-commerce adoption among SMEs.
